Section 2(f) of the Lanham Act : CAFC Alert

Surnames are registrable on Principal Register with sufficient evidence of acquired distinctiveness

| December 19, 2018

Schlafly, et al. v. Saint Louis Brewery, LLC

November 26, 2018

Before Newman, Mayer, and Stoll.  Opinion by Newman.


A surname can be registered as a trademark on the Principal Register upon showing of acquired distinctiveness.


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